Language, Creativity, and Innovation in Advertising 从广告语言到创意文案


 

Language, Creativity, and Innovation in Advertising -- A Singapore-China Dialogue

Join Norman Tan and Ma Xiaobo, advertising veterans from Singapore and China, as they share their insights on the digital transformation of the advertising industry. Be inspired by their experiences from being at the forefront of the industry in Singapore and China, and how they have overcome the contextual differences between the two culturally diverse countries.

This event will be conducted in Mandarin. However, simultaneous interpretation in English will be provided on Zoom Webinar.

  • Live Streaming (without English interpretation) - Lianhe Zaobao and ZBNow Facebook pages
  • Zoom Webinar (with English interpretation) – No prior registration needed

Click on the red button below for the links and to get reminder!

The SUSS Cultural China Public Lecture series is jointly organised by SUSS and Lianhe Zaobao.

 

从广告语言到创意文案——新中创意人对谈

当新加坡的广告泰斗陈耀福,遇上中国当红“最会讲故事”的广告人马晓波,一次跨时代跨地域的对谈,会碰撞出怎样的火花?一新一中,前辈与后生,站在数码化崛起的时代拐点,他们结合一线创作的经验,谈灵感与情怀,聊多平台转换的挑战,也分享新中两国语境的差异。

  • 直播——联合早报面簿、早报现在面簿
  • Zoom Webinar(将提供中英同声传译)—— 无需预先报名

点击以下红色按钮,以获得相关链接及活动提醒!

新跃中华文化讲座是由新跃社科大学与联合早报联办。

 

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